Inform. Entertain. Enlighten. Motivate.
Research thoroughly. Write succinctly. Give text a compelling narrative flow. Collaborate with the client and designer to make sure that the text and design work in unison and deliver the message in a clear, coherent and strong voice.
Every assignment starts by listening intently to clients to understand their key objectives, determine what they see as their competitive advantages, strengths and deficiencies and discuss any misconceptions consumers have about their brand. This information helps in collaborating with clients to develop a strategy, concept and theme, and determine the best communication medium and roll-out sequence for a marketing campaign.